Brian DevlinDraw your client's path from sad face to happy face. This client journey map shows coaches where lead magnets live and where programs take over.
Brian DevlinLosing hurts about twice as much as gaining feels good. Here's how coaches use loss aversion marketing to build painkiller lead magnets that get downloads.
Brian DevlinBig problems sell programs. Small problems get downloads. A lead magnet strategy for coaches that starts with one small problem your client feels today.
Brian DevlinYour clients need content that sounds like you, built on what you believe. Here's how to build a brand voice using AI that Claude reads every time.
Brian DevlinHow to train Claude to write like you: correct it once and it rewrites the file behind the mistake, so your coach brain gets smarter every week.
Brian DevlinA broken link in your coaching funnel sends a lead to "page not found." Here's how one Links.md file keeps every button pointed at a live page.
Brian DevlinYour CLAUDE.md file is the command center of your coach brain. It answers 2 questions Claude needs every time. Here's how to set yours up this week.
Brian DevlinA lead magnet funnel needs 5 parts: research, the lead magnet, the opt-in moat, tracking and 10 days of follow-up. Here's what each one does for coaches.
Brian DevlinHow to script reels using AI that stop your dream client. One coach, one prompt, and the coach brain that turns a "5 Tips" hook into one that lands.
Brian DevlinClaude starts from zero in every new chat, so it guesses and you get generic content. A Claude second brain gives it 10 files to read before it writes.
Brian DevlinScarcity marketing only works when it's true. See how scarcity and urgency differ, why you give the reason, and where they go in your nurture emails.
Brian DevlinClient success stories work best when your lead picks a side. Lay out two camps, tell one real client's story and ask one question.
Brian DevlinUse commitment and consistency in your nurture emails. Give your lead one small job tonight and let her own math show her why she needs a coach.
Brian DevlinOvercoming sales objections starts in your nurture emails. Find the 3 false beliefs your lead sits on and write one email to remove each one.
Brian DevlinTo sell coaching online, your lead has to see the problem, believe you're the right coach and give herself permission. Write emails for all three.
Brian DevlinHow to follow up with leads who don't see a problem yet. Your follow-up has to hold up a mirror so your lead can see the gap, then give her a plan.
Brian DevlinEmail marketing for coaches starts after the download. Send a 10 email nurture sequence that points back to your lead magnet and on to your offer.
Brian DevlinYouTube video ideas for coaches start in the search bar. Find a topic your clients already search for, check it leads to your offer, then title it.
Brian DevlinA content repurposing strategy for coaches. One video a week becomes 12 long videos and 84 of each daily piece in 12 weeks, all pointing at one offer.
Brian DevlinA YouTube marketing strategy for coaches. Film one video a week, turn it into daily content and end every piece with one word that starts a DM.
Brian DevlinHow coaches use Instagram DM automation to turn one keyword into a lead. Pick the word, set the trigger and reply in seconds, even mid-session.
Brian DevlinHow to create a lead magnet in under an hour with one formula: a specific outcome, a specific time frame and no headache. Examples and steps.
Brian DevlinHow to get coaching clients without a funnel or landing page. A free resource, one word to DM you and an automatic reply that invites them in.
Brian DevlinVague coaching statements like "I help people feel amazing" do not convert. Here is the four-part formula health and fitness coaches use to write an offer statement that actually gets clients.
Brian DevlinMost coaching businesses depend entirely on the coach to function. Here is how to build one that holds together when the market shifts and you need time to think.
Brian DevlinFeeling anxious about AI, income, and unpredictable leads? You are not alone. Here is how health coaches build stable, predictable businesses that can absorb uncertainty.
Brian DevlinMost health coach lead magnets fail because they are not on the client's actual path. Learn the framework for building lead magnets around pain and desire that your audience is already searching for.